The Cooperative

Wakefern is the nation’s largest retailer-owned cooperative and is comprised of 50 member companies who own and operate retail supermarkets under the ShopRite, Price Rite and The Fresh Grocer banners. With retail locations in nine states, the Wakefern cooperative reaches into the New Jersey, New York, Connecticut, Pennsylvania, Delaware, Maryland, Massachusetts, Rhode Island and Virginia markets.

Advantages of the Cooperative for the Independent Grocer

The strength of Wakefern’s cooperative lies within the partnership between its retail members and its professional staff. The collective retail experience of Wakefern’s membership provides this cooperative with its competitive advantage. First-hand consumer insights and retail best-practices have helped cooperative members to realize outstanding success in an otherwise highly competitive marketplace that is largely dominated by multi-national chains.

Members of the Wakefern cooperative benefit from the company’s $10 billion purchasing power and a plethora of retail support services that are unparalleled in any other retail operation within the United States. Providing members with the unique ability to compete with the larger chains, these support services include:  
  • Private Label Brand Development
  • Advertising Support
    • A full-service and in-house advertising agency provides a complete complement of marketing needs, including: circular development and distribution, radio and TV production, media buying services and target marketing direct mail campaigns.
  • Category Management
  • Engineering Service
    • Store layout and design
    • Equipment purchasing
    • Energy procurement services
    • Construction management
  • Financial Support Services
    • Payroll processing and labor scheduling
    • Complete accounting general ledger and accounts payable services
    • Expansion financing and incentive programs
    • Financial Analysis
  • Health & Wellness Services
  • Loyalty Card Marketing
    • Data warehousing and data marketing
  • Marketing
    • Market Research
    • Consumer Research
    • Merchandising
  • Retail Store Development
    • Education and Training
    • Loss Prevention
    • Customer Service and Customer Care (1-800 call center)
    • Insurance
    • Retail Technology
    • Direct store delivery purchasing and back room control
  • Pharmacy Support Services
  • Media and Public Relations


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